Another one for the Department-of-Unintended-Consequences, from NYT’s City Room:
While the governor is taking aim at obesity caused by sugary drinks, Mr. Eusebio worries that the proposed tax would slim down the beverage industry, which he said pays $6.7 billion in wages statewide and generates billions more for the economy.
But he also mentioned some far smaller numbers that startled a soft-drink drinker.
â€œA six-pack of soda is going to cost you approximately $4.99â€ if the penny-an-ounce tax goes through, Mr. Eusebio said, â€œwhere you can pick up beer from $2.99 to $3.99.â€
Off to the neighborhood supermarket, where it turned out that Mr. Eusebioâ€™s math was not far off. With the tax, a six-pack of Coca-Cola or Pepsi would cost 2 cents more than a six-pack of the cheapest beer in the store.
To be fair, the “cheapest beer” apparently includes such brands as Old Milwaukee…and even the thriftiest, alcohol-friendly consumers will stay with Cola over that. But at $5.61 for a 6-pack of Coke (2 cents per ounce times 6 cans times 12 ounces, plus the 30 cent container tax) is pretty daunting no matter what the alternatives are.
(Update: Headline was reversed…)