proof NY – clothing with modern design and technical fabrics

At the High Line park

The past couple of weeks I’ve been helping my friend start a clothing line called proof NY that he’s had in mind for awhile. Most of my work was in getting the site up (with Shopify) and doing the photography, which we shot in about 3 days all in New York with no budget or much preparation.

I even shot this video, in the space between my bed and dresser where there’s enough light from the window when I wake up. You can hear the construction outside.

Anyway, it was a fun, hectic experience. I’d never set up a online shop or done product photography before. Check out proof’s first offering, the Spelman shorts, which are water/wine/coffee-proof stylish gray shorts.

I'm a programmer journalist, currently teaching computational journalism at Stanford University. I'm trying to do my new blogging at