Mike Siwek, Lawyer from Michigan, shows how Google dominates

…Slight edit: To see Mike Siwek’s actual listing, try this directory for Mike Siwek, lawyer from Michigan. This blog post has become my most visited in the past few days, because apparently leading this post title (and thus the page’s title) with “Mike Siwek” makes it the top Google result for mike siwek lawyer mi. Dustin Woodward from Web Search Connoisseur points out that I screwed everything up. Maybe this link back to what might be Mr. Siwek’s original (albeit, unhelpful) listing will restore balance to the Google.

Amusingly, my blog post does not appear in the top ten results for this query in either Bing’s or Yahoo’s version of .”mike siwek lawyer mi.” Possibly because those guys have it in for me. But more likely, it’s because those engines look for that query literally, so that the top results are pages with that exact phrase. My blog post uses “Michigan,” so the Google’s engine propensity to suss out your abbreviations gives more prominence to “Michigan” over “mi”.

A nice read at Wired about Google’s all-knowing search engine, but, not surprisingly, short on technical details (the timeline of major search innovations is pretty informative, though). The author, Steven Levy, uses the example query of mike siwek lawyer mi to demonstrate why Google stands above the others.

Amit Singhal types that koan into his company’s search box. Singhal, a gentle man in his forties, is a Google Fellow, an honorific bestowed upon him four years ago to reward his rewrite of the search engine in 2001. He jabs the Enter key. In a time span best measured in a hummingbird’s wing-flaps, a page of links appears. The top result connects to a listing for an attorney named Michael Siwek in Grand Rapids, Michigan. It’s a fairly innocuous search — the kind that Google’s servers handle billions of times a day — but it is deceptively complicated. Type those same words into Bing, for instance, and the first result is a page about the NFL draft that includes safety Lawyer Milloy. Several pages into the results, there’s no direct referral to Siwek.

That query no longer works, thanks to the popularity of the Levy article. But a search for shawn carter lawyer ohio is an equivalent demonstration of Google’s savvy. Shawn Carter, of course, is better known as the rapper Jay-Z’s real name. However, Google’s search seems to be able to divine, by the third term, that you are not looking for a rapper, or even the rapper’s lawyer in Arizona. In fact, it guesses that maybe you heard “Sean Carter”, and if so, well, there’s a bunch of relevant “Sean Carter” lawyer links if there happens to not be an actual “Shawn Carter” practicing law in Arizona.

Did you mean: sean carter lawyer az
Search Results

1.
Attorney Sean Carter – Mesa, AZ Lawyer – Cornell LII Lawyer Directory
Mesa, AZ – Sean Carter – – Cornell LII Lawyer Directory.
lawyers.law.cornell.edu/lawyer/sean-carter-1482628 – Cached
2.
Sean Carter, Law Humorist – Sean Carter – Legal Broadcast Network …
Feb 1, 2010 … Sean Carter, Law Humorist. Date Monday, February 1, 2010 at 11:20AM … Sean lives in Mesa, Arizona with his wife and four sons …
thelegalbroadcastnetwork.squarespace.com/sean-carter/…/sean-carter-law-humorist.html – Cached
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Sean Carter – Legal Broadcast Network Blog feeds and news
Sean Carter, Law Humorist. Date Monday, February 1, 2010 at 11:20AM … Sean lives in Mesa, Arizona with his wife and four sons …
thelegalbroadcastnetwork.squarespace.com/sean-carter/ – Cached
Show more results from thelegalbroadcastnetwork.squarespace.com
4. [PDF]
Sean Carter Lawpsided Seminars Mesa, Arizona In nearly a decade of …
File Format: PDF/Adobe Acrobat – Quick View
Mesa, Arizona. In nearly a decade of law practice after graduating from Harvard Law School, Sean Carter represented such clients as GNC, Experian, …
www.alaindiana.org/ala/images/carter-bio.pdf
5.
About Sean Carter
About Sean Carter. CONTACT US. In nearly a decade of law practice after graduating from … Finally, Sean lives in Mesa, Arizona with his wife and four sons.
www.lawhumorist.com/about.htm – Cached – Similar
6.
Sean Carter on “Balloon Boy” – Scottsdale, AZ, United States …
Sean Carter on “Balloon Boy” – Scottsdale, AZ, United States, … Tags: audio balloon boy carter heene hoax law legal marketing news podcasts public …
affiliate.kickapps.com/_Sean-Carter-on-34Balloon…/34209.html – Cached
7.
Sean Carter Gilbert Arenas legal issues – Scottsdale, AZ, United …
Sean Carter Gilbert Arenas legal issues – Scottsdale, AZ, United States, … Tags: arenas carter dc drake felony firm gilbert guns law legal locker …
www.speakingofjustice.com/_Sean-Carter-Gilbert…/23913.html?… – Cached

Bing, mentioned in the Wired article as Google’s main threat, takes a different, and arguably more misleading tactic with the same query. The first result finds you a “Shawn Carter” who is a lawyer, but he practices in Addison, TX. The second result is Jay-Z’s wikipedia page.

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Shawn Carter :: Lawyer – Addison, Texas (TX) :: Attorney Profile …

Shawn Carter (Addison, Texas) Attorney Profile on SuperLawyers.com, practicing in Bankruptcy & Creditor/Debtor Rights. Contact Lawyer Shawn … Shawn I. Carter: Link this … AZ Magazine …
o www.superlawyers.com/texas/ ​lawyer/​Shawn-I-Carter/ ​1cdb553a-e684-4c84-94df-4bf4c9924814.html
o · Cached page
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Jay-Z – Wikipedia, the free encyclopedia

Shawn Corey Carter: Born: December 4, 1969 (1969-12-04) (age 40) … Whitney High School in Brooklyn, along with rapper AZ … Jay-Z and his lawyers contended he was nowhere around …
o en.wikipedia.org/wiki/Jay-z
o · Wikipedia on Bing
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Shawn Carter | Friday Harbor, Washington | PeekYou

Shawn Carter from Friday Harbor on PeekYou. PeekYou is a free service that lets you search … shawn, carter, Doctors, Lawyers, Actors, Actresses, Bloggers, Reporters …
o www.peekyou.com/shawn_carter/8767281
o · Cached page
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Jay-Z (Shawn Carter) | Hip Hop Beef | Rap Beef | Hip Hop Beefs | Rap …

AZ; Benzino; Big Pun; Blackalicious; Bone Thugs; Busta Rhymes; Cam’ron … Shawn Carter aka Jay-Z was born on December 4, 1969. Shawn was born and raised in Marcy Houses housing project in …
o www.hiphop-beef.com/jay-z/​jay-z-shawn-carter
o · Cached page
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ZoomInfo Open People Directory > Carter, Shawn – Carter, Shelley

Tucson, Arizona : Shawn Carter: Virginia News Network: Richmond, Virginia : Shawna Carter … Governmental Lawyers & Legal Professionals, Lawyers & Legal Professionals, …
o www.zoominfo.com/people/ ​level3page42314.aspx
o · Cached page
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Find people: | Classmates.com

az
o www.classmates.com/directory/services/​ directorySearch
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Jay-Z: Biography from Answers.com

Born Shawn Corey Carter on December 4, 1970, in Brooklyn, NY; son of … Although his lawyers have advised him not to discuss the … T.I., Diddy, AZ

Yahoo flops in the same way on this query, returning the Texas lawyer and then a bunch of Jay-Z links.

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Shawn Carter :: Lawyer – Addison, Texas (TX) :: Attorney …
Shawn Carter (Addison, Texas) Attorney Profile on SuperLawyers.com, practicing in Bankruptcy & Creditor/Debtor Rights. Contact Lawyer Shawn Carter.
superlawyers.com/texas/lawyer/Shawn-I-Carter/… – Cached
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Jay-Z – Wikipedia, the free encyclopedia

* Early years|
* Musical career|
* Business ventures|
* Personal life

Shawn Corey Carter, better known by his stage name Jay-Z, is an American rapper and businessman. He is one of the most financially successful hip hop artists and entrepreneurs in…
en.wikipedia.org/wiki/Jay-Z – 243k – Cached
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Jay Z (Shawn Carter) – WhoABC Celebrities Guide
Jay Z (Shawn Carter) Profile, Photos, Biography, Films, Quotes, Desktop Wallpapers and more at WhoABC Celebrities Guide .. Find everything about your …
www.whoabc.com/men/j/jay-z – 75k – Cached
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Jay-Z: Biography from Answers.com
Jay-Z , Rapper / Music Producer / Business Personality Born: 4 December 1969 Birthplace: Brooklyn, New York Best Known As: Rapper of ‘Empire State of
www.answers.com/topic/jay-z – 464k – Cached
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Steve Stoute: Biography from Answers.com
Steve Stoute media executive Personal Information Born c. 1971, in New York, NY Education: Attended Syracuse University
www.answers.com/topic/steve-stoute – 74k – Cached
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[PDF]
Elder Law Section 2007 Retreat
4857k – Adobe PDF – View as html
Ethic’s and the Ethical Lawyer. Shawn Carter, Humorist at Law, Arizona [Program ends for the day] Saturday, … Colling Gilbert Wright & Carter. FirstLantic. Florida Comfort Choice …
www.eldersection.org/retreat-07.pdf
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Jay-Z – Scratchpad Wiki Labs – Free wikis from Wikia
Shawn Corey Carter (born December 4, 1969) better known by his stage name Jay-Z, is an … Jay-Z and his lawyers contended he was nowhere around Rivera during the incident …
scratchpad.wikia.com/wiki/Jay-Z – 138k – Cached
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Jay-Z seeks dismissal of wage suit : US Entertainment
Lawyers for Jay-Z, real name Shawn Carter, argued that the Grammy … Lawyers for Jay-Z, real name Shawn Carter, argued that the Grammy Award winner and his partner, Juan Perez, …
www.earthtimes.org/articles/show/88626.html – 52k – Cached

Cuil, the much hyped-for-10-seconds Google killer, is a joke-of-an-incomprehensible-mess as expected with the query:

University | ppgossip.com

‘Jay-Z (real name: Shawn Carter) demands that promoters provide him with ground transportation while he is in town performing. Carter’s dressing room (72 degrees, please) must be stocked with Sapporo beer, vodka, tequila, and two bottles of $300 Champagne.
ppgossip.com/tag/university/
Other Upcoming Films by Latter-day Saint Filmmakers

Cast: Kirby Heyborne, Shawn Carter, Tanner Mudrow, Nate Harper, Charlie Fratto, Taylor Moulton, Elijah Thomas, Parker Hadley, Curt Doussett, Starlee Holman, and Trent Krumenacher. “Scout Camp” is a coming-of-age comedy starring Shawn Carter (High School Musical 3) and Kirby Heyborne (Saints and Soldiers).
www.ldsfilm.com/upcoming/upcoming_other_include.html
SCOTT COUNTY ARKANSAS OBITUARIES SURNAME “C”

Pallbearers were Joseph Carter II, Russell Carter, Shawn Carter, Jamie Carter, Rick McCaslin and B.J. Newport. Carson Funeral Home in Missouri was in charge of arrangements. Billie Jo Carter, age 75, of Mansfield passed away Thursday, November 25, 2004 in a Fort Smith hospital. She was born June 30, 1929 at Tuttle, Oklahoma.
www.argenweb.net/scott/obitsc.htm
News – mZeus.com

Shawn Carter is the man! According to Nielsen SoundScan Jay-Z’s new album titled “American Gangster” has sold 425, 000 units in the U.S. last week becoming his 10th No. 1 album on The Billboard 200 chart.
www.mzeus.com/all_news.php?page=4
This Year in Music Review

Meanwhile, Coldplay singer Chris Martin revealed he was devastated by some of the scathing reviews his album X&Y received in the US, while Jay-Z re-adopted his birthname Shawn Carter in a bid to leave his rapping past behind.

Meanwhile, Aaron Carter’s mother begged him to check into rehab to kick his drug problems.
www.celebrityspider.com/news/decemb…
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history shawn carter s nephew

shawn carter s nephew.

sell harold gans quotient st petersburg sinkhole lawyer

st petersburg sinkhole lawyer.
www.magnatemaker.com/gailsbizz/tcon…
Blackflix.com: Music News

Roderick’s lawyer Portasha Moore said she will follow the judge’s order to seek mediation. If Game does not respond, Roderick’s lawyer will be allowed to pursue a default judgment in the case. According to the lawsuit, the rapper was playing for the City Hoops team Liteem-Up in a South Los Angeles location.
blackflix.com/music.news.html
Search Articles :: Sixshot.com

Jay-Z Unplugged?

Seems like Young Hova aka Jay-Z is going to release an unplugged record! At least, and that’s for sure, Shawn Carter will appear on MTV’s “Unplugged” next month, and an album taken from the show he did on a recent concert will be dropped in mid-december, according to a Roc-A-Fell…
www.sixshot.com/search.asp?title=te…
Top Advertising Firm Page with Resources and More

Last year, career music biz and brand man Steve Stoute and rap entrepreneur Jay-Z, aka Shawn Carter, formed Translation Advertising, a New York firm that helps Corporate America advertise with a multicultural sensibility.
kzzyw.com/advertising-agencies/top-…

I'm a programmer journalist, currently teaching computational journalism at Stanford University. I'm trying to do my new blogging at blog.danwin.com.