Comments on: How De Beers Diamonds Won over the Japanese…and everyone else https://danwin.com/2010/08/how-de-beers-diamonds-won-over-the-japanese-and-everyone-else/ Words, photos, and code by Dan Nguyen. The 'g' is mostly silent. Sun, 07 Dec 2025 04:13:29 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Why are diamonds so expensive? - Pothiker Kotha https://danwin.com/2010/08/how-de-beers-diamonds-won-over-the-japanese-and-everyone-else/#comment-50298 Fri, 08 Nov 2024 13:11:53 +0000 https://danwin.com/?p=1140#comment-50298 […] in the United States, they turned their attention to the international market, in the 1970s. In Japan, the company began to run marketing campaigns quite […]

]]> By: The Curious case of Diamond Marketing - The Curious Marketer https://danwin.com/2010/08/how-de-beers-diamonds-won-over-the-japanese-and-everyone-else/#comment-48836 Thu, 25 Jun 2020 19:52:17 +0000 https://danwin.com/?p=1140#comment-48836 […] If you wish to learn more, the story on how De beers won over the Japanese is interesting. Also how they lost their monopoly is even more […]

]]> By: The Curious case of Diamond Marketing – The Curious Marketer https://danwin.com/2010/08/how-de-beers-diamonds-won-over-the-japanese-and-everyone-else/#comment-48779 Sat, 23 May 2020 20:10:06 +0000 https://danwin.com/?p=1140#comment-48779 […] If you wish to learn more, the story on how De beers won over the Japanese is interesting. Also how they lost their monopoly is even more […]

]]> By: A Bride for Rip van Winkle (2016) – Cinema Nippon Citations https://danwin.com/2010/08/how-de-beers-diamonds-won-over-the-japanese-and-everyone-else/#comment-47539 Mon, 22 Jan 2018 19:53:04 +0000 https://danwin.com/?p=1140#comment-47539 […] Nguyen, Dan. “How De Beers Diamonds Won over the Japanese…and everyone else.” Danwin.com, 2 Aug. 2010, http://www.danwin.com/2010/08/how-de-beers-diamonds-won-over-the-japanese-and-everyone-else/. […]

]]> By: Top Magazine https://danwin.com/2010/08/how-de-beers-diamonds-won-over-the-japanese-and-everyone-else/#comment-820 Mon, 08 Nov 2010 10:43:38 +0000 https://danwin.com/?p=1140#comment-820 It’s so sad that modern American women have fallen for this marketing scam that your love can only be measured by the amount of money a man spends on you… yet at the same time they demand equality (I don’t see any women spending $3k on anything for a man)

]]> By: Stone Jewelry https://danwin.com/2010/08/how-de-beers-diamonds-won-over-the-japanese-and-everyone-else/#comment-819 Thu, 04 Nov 2010 18:46:19 +0000 https://danwin.com/?p=1140#comment-819 Great article as it makes you think about the prices being paid for diamonds today. It makes me wonder if the prices that millions of people are being artifcially inflated and then it has me imagine if consumers really care if they were inflated.

Again good article and great read.

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